Digital Marketing

Program description

Digital marketing is the new and trending branch of marketing. With the development of online business, the demand for digital marketers is increasing.Bachelor of Business Administration (BBA) in Digital marketing imparts knowledge about strategies to attract customers through various digital channels.

The program provides a comprehensive view on planning and executing e-business and promote their product on popular search engine, social media channels and other online platforms.

The program provides students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns and finding strategies.


  • Program duration: 8 semesters

  • Credits: 148 Credits

  • Tuition fee: 12,500,000 per semester

  • Scholarships: academic excellence (see Scholarships)

  • Admission requirements: Math (at least 40%), IELTS 5.5 or above (see Admission)

  • Transfer: application-based (see Transition to AU )

Program Content

The courses are supported with tutorials and labs, in which students profit from intensive mentorship.

  • Business Information Systems.

  • Marketing: Principles of Marketing, Digital Marketing.

  • English: Business English Writing, Business English Reading.

  • Mathematics: Calculus in Management Sciences, Statistcs.

  • Electives.

Career perspectives

Graduates of the Digital marketing can work in various positions in IT and Software companies, digital marketing agencies, digital marketing departments.